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We help our clients identify, assess and target the
right markets and the right decision-makers. We enable them to strengthen sales
and marketing efforts by generating highly qualified leads and powerful selling
opportunities. We provide the analysis and insights necessary to smartly manage
risk and seize growth opportunities with both hands. While we work with our
clients on a rigorously defined, project-basis, our market strategists have
found that a multi-phase approach to market strategy development affords the
highest rate-of-return.
Among the solutions we offer are:
Market Assessment and Analysis
In order to provide a strategic, real-world perspective on growth potential,
Market Intelligence Group assesses market dynamics, trends and demand drivers to
determine what markets offer the most promising opportunities. Our strategic analysis
and due diligence work - drawing on the domain expertise of market strategists -
helps you identify and validate the markets, verticals, and geographies that
represent strong growth. We are experts in the development of proprietary primary
research data as we as the consolidation and analysis of secondary data for merger
and acquisition due diligence.
- Custom Research and Analysis
Customer Intelligence
To develop positioning, messaging and value propositions that resonate with
key decision-makers, Market Intelligence Group will generate, synthesize and assess feedback
from customers, prospects and other insightful sources. This analysis is designed to help
you determine what the market wants - and is willing to pay for. We map out decision-making
patterns and dynamics, and analyze customer needs, concerns and business objectives.
- Customer Satisfaction Surveys
Marketing Strategy and Planning
Successful strategies lead to clear and decisive plans around customer growth,
product development, and new market entry and expansion. The client makes the strategic
decisions, but solid strategic recommendations and planning are critical to success.
Market Intelligence Group collaborates with clients to help define and articulate
new strategies - whether the challenges involve differentiation, positioning,
or customer value propositions. MIG can build plans, approaches and segmentation models
that help technology companies effectively reach out to prospective customers, channel
partners, and market influencers of all kinds.
- Product Marketing Workshops
Lead Development and Qualification
Market Intelligence Group also has extensive experience in tactical marketing
and sales support activities. This is where our list development/lead generation capabilities
lie: We identify, analyze, and prioritize key prospect lists (both domestic and international).
Our quality and cost/benefit analysis methodologies are designed to help the client make the
most effective decisions with regard to list development, lead refinement and customer
qualification.
- Google™ Adwords®, MSN™ Windows Live® and Yahoo™ Search® expertise
Campaign Design and Execution
In addition to lead development activities, we advise clients on the trade-offs
of particular marketing campaign approaches (direct sales, printed mail, email, telemarketing)
and can execute these campaigns on their behalf. Whether our clients are engaged in a product
launch or focused on new market growth, we collaborate with them to achieve their business
objectives.
- Comprehensive Marketing Planning and Delivery
Sales and Marketing Communications
We provide tactical sales and marketing solutions to help our clients effectively
articulate value, benefits and differentiators to their customers and partners as well as
investors and market influencers. Leveraging our domain expertise in technology markets,
we can develop compelling content -- campaign messaging, sales scripts, white papers,
case studies, sales collateral, web copy – to build market credibility and strengthen
sales efforts.
- Search Engine Optimization
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